Pure Leaf and Lipton
A social media campaign featuring thumb-stopping and eye-catching stop motion and cinemagraphs to showcase Pure Leaf and Lipton teas. Designed to engage tech-savvy female consumers, the visuals highlighted modern lifestyles and encouraged sharing, pausing, and interaction.
Our creative featured Pure Leaf Matcha, Pure Leaf Ginger with Orange Blossom and Lipton Summer Fruits Teas; engaging consumers with moving imagery allowing them to pause, consider, share and like through stop motion and cinemagraphs.
The imagery highlights a modern setting to reflect the tech-savvy female target who loves social networking, online streaming and browsing content online as a key part of her daily routine.
Custom photography to further extend reach in digital and social spaces.
