Good morning. Good times.
Building on the “Good morning. Good times.” theme, we launched a fully integrated campaign featuring morning show hosts Darren and Mo in authentic, real-life scenarios across TV, OOH, digital, and social.
The trilogy-style rollout included a diner, an elementary school, and transit environments—highlighting their personalities in relatable morning moments.
Our hosts were implanted in a real life scenarios that feature their personalities in an authentic way interacting with locals as they start their mornings.
Initially planned as a two-part campaign; first in a diner environment, then an elementary school for Fall, before rounding out the series in Spring 2019 within various transit environments for a trilogy.
A standout element: a scene-stealing 9ft subway bear that became a fan favourite.
