All Christmas Music
To launch 98.1 CHFI’s beloved month-long All Christmas Music format, we collaborated with Toronto-based illustrator Rosey Cheekes, who brought classic holiday lyrics to life with charming, nostalgic illustrations. These illustrations became the heart of a vibrant OOH holiday campaign that took over the TTC’s Dundas Subway Station, delighting commuters without them ever needing to leave the train.
The creative extended to three malls for 95.9 CHFM, CHFI’s sister station in Calgary, while digital and social content was adapted across additional sister stations nationwide.
Working with Pattison Outdoor, we transformed every possible surface in the station—walls, pillars, floors, even areas impacted by ongoing PRESTO turnstile installations.
Our team adapted mid-production due to construction constraints, creating unique workarounds to maintain the immersive experience.
The campaign extended far beyond transit, with cohesive creative across print, digital, and social, including: animated illustrations for social media, digital display and geofilters, branded colouring pages, a Santa Claus Parade float and more.
