Great Mornings Start Here
Over the course of this year-long campaign, we highlighted the fun, entertaining energy of Citytv’s Breakfast Television (BT), showing audiences how tuning in can kickstart their day on a positive and uplifting note. The campaign also served as the perfect platform to introduce a few fresh faces to Toronto’s beloved morning show team, giving viewers a chance to connect with the new hosts and feel part of the evolving BT family.
We aimed to deepen the connection between BT’s on-air talent and its viewers by highlighting the show’s unique blend of fun, authenticity, and informative content.
What audiences see on screen isn’t a performance—it’s a genuine reflection of the passion our hosts have for their work, their community, and each other.
This campaign celebrated that realness, reinforcing that Breakfast Television is more than just a morning show—it’s a vibrant, welcoming space to start your day.
For our Out-of-Home (OOH) creative, we took a fresh, unexpected approach to how local morning news programs are typically presented. Rather than focusing on individual anchors, we showcased the strength and chemistry of BT’s ensemble cast—each member full of personality and charm.
