Playing Whatever, Whenever!
To help unveil the repositioning and refreshed branding for the JACK stations, we created three hilarious spots—each ending in an unexpected (and very committed) wrestling match between our incredible actors. The humor and energy captured the bold new attitude of JACK, making the brand shift as memorable as it is entertaining.
This two-for-one campaign stretched across OOH, digital, and social in Vancouver and Calgary—twin cities of JACK, both broadcasting on 96.9 FM.
Since launch, the station has jumped from #7 to #2 in the market—proof that JACK’s new attitude is resonating.
The Fall wave brought two more laugh-out-loud :30s and a fully integrated campaign rollout across broadcast, OOH, digital, and social. We stayed true to JACK’s irreverent tone while continuing to build on the brand’s bold new identity—and audience engagement remained strong across every channel.
Fun Fact: though our talent auditioned separately, we paired them together for a camera test—and discovered they were already friends and shared an email address for stand-up comedy gigs. You can't make this stuff up!
