Long Live the Rodeo
We produced a series of dynamic broadcast spots to air on Sportsnet for RAM featuring Canadian rodeo champions: Dakota Buttar (bull rider), Jake Vold (bareback rider), and Clay Elliott (saddle bronc rider), alongside RAM announcer and actor, Taylor Kitsch.
Each spot spotlighted a different RAM pickup, showcasing key vehicle features while offering an authentic glimpse into each cowboy’s life — both in and out of the arena.
We also supported the main spots with bumpers and :15s cut-downs. What you won’t see on screen: the torrential downpours that challenged production and tested every bit of our flexibility on set.
Wrangled out of my comfort zone and into the world of rodeo. This was a world far outside my usual terrain — a crash course in grit, horsepower (literal and figurative), and the incredible storytelling potential of these athletes.
Huge thanks to the incredible crew and post teams who helped bring these stories to life, rain or shine.
