Cheer Squad
Expanding on the Celebrate Mornings theme, we launched a fully integrated campaign to boost awareness and tune-in for the Roz & Mocha morning show.
The campaign included a high-energy TV spot featuring the hosts dancing with a cheer squad, paired with a catchy jingle that made the project especially fun and attention-grabbing.
This project creative spanned across broadcast, out-of-home, digital, and social platforms.
